Company News

Sea Breeze is Back

Classic astringents to sell exclusively at Walmart.

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By: TOM BRANNA

Editor

A well-known skin care brand for over 100 years, Sea Breeze is bringing back its best-selling astringent formulas, Original Formula Astringent and Sensitive Skin Astringent, into the facial care market exclusively at Walmart stores next month. Originally launched in 1906 as an antiseptic for use on minor cuts and scratches, Sea Breeze was purchased by Bristol-Myers Squibb in 1979 and re-launched as a face cleansing astringent. Idelle Labs purchased the brand in 2003....

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